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          論全媒體時代的大眾傳媒與小康社會建設

          導讀:全媒體時代的大眾傳媒與小康社會建設 小康社會  :A  Mass Media and Moderately Prosperous Society Construction in All Media Era  ——A Review and Revelation on American "Muckraking" Movement  SU Xiaozhi, DU Bo  (School of Touri** & Research Institute of Human Geography,  Xi'an International Studies University, Xi'an, Shaanxi
          全媒體時代的大眾傳媒與小康社會建設摘 要 本文分析了美國“黑幕揭發”運動的時代背景、主要內容和特點與成效,闡釋了大眾傳媒的傳統功能在建設小康社會中的作用,在此基礎上尋找“黑幕揭發”運動與我國建設小康社會的多維度相似性。指出全媒體時代, “黑幕揭發”運動對我國全面建設小康社會階段大眾傳媒的發展有三點重要借鑒作用,即:明晰媒體責任,加強信息監管;適應市場經濟發展,推動媒體傳播大眾化、獨立化;從利益相關者角度,推動公眾的參與。
            關鍵詞 黑幕揭發 全媒體 大眾傳媒 小康社會
            :A
            Mass Media and Moderately Prosperous Society Construction in All Media Era
            ——A Review and Revelation on American "Muckraking" Movement
            SU Xiaozhi[1], DU Bo[2]
            ([1]School of Touri** & Research Institute of Human Geography,
            Xi'an International Studies University, Xi'an, Shaanxi 710128
            [2] School of Literary Arts and Communication, Chang'an University, Xi'an, Shaanxi 710065)
            Abstract This paper analyzes the background of United States "muckraking" movement, the main content and features and effectiveness, explains the role of the traditional functions of the mass media in building a moderately prosperous society, on this basis, looking for "muckraking" campaign of building a moderately prosperous society and the multi-dimensional similarity. Pointed out that all media era, "muckraking" Development Movement on the stage of building a moderately prosperous society the mass media have three important references, namely: clear media responsibility, strengthen in
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